Is online shopping still in its prime?
In a few short years, Black Friday and Cyber Monday have been ingrained in the European retail calendar with outlets publicising their deals days or even weeks in advance. Gone are the days of hordes of consumers queuing outside shopping centres at 4am in a desperate bid to have their first pick of the sales with only a quarter of all Black Friday spending expected to take place in stores1. The queues have instead moved online, swapping the fresh air and elbowing for a comfortable chair, broadband connection and a few clicks of a mouse. With fears of oversaturation, Chi Chan, European Equities Portfolio Manager, asks whether the online market is still in its prime and identifies three companies involved in the online revolution.