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Dell is a bright spot in the troubled tech sector

Hermes Credit

Home / Perspectives / Dell is a bright spot in the troubled tech sector

Audra Stundziaite, Senior Credit Analyst
21 July 2016

The outlook for the technology industry has been largely negative, as the decline of PCs, slowing smartphone sales and weakening end markets for microchip makers weigh heavily on earnings projections. Although a period of underperformance has resulted in more appealing valuations, we remain cautious and focused on companies such as Dell, which are able to adapt to the industry’s changing conditions.

Figure 1: The high-yield technology sector has underperformed


Source: Barclays Live as at June 2016

PC winners and losers exposed: Desktop computers and laptops were once mainstays of the technology industry but their dominance has declined. In 2015, the number of PCs shipped by manufacturers slumped by 10%, with overall volumes falling below 300m units for the first time since 2008. Growing smartphone and tablet use at the expense of PCs, longer replacement cycles and the depreciation of emerging market currencies have undermined the market. While past projections suggested that sales would stabilise in 2016, aided by new technologies, the first quarter data are discouraging, with the number of units shipped declining by double-digit percentages.

However, there is still some life in the PC market. Dell is emerging as a winner, having gained global market share for 13 consecutive quarters to reach 15% overall and surpassing HP as the biggest PC company in the US. Dell’s strong performance has been driven by new product launches and the expansion of its salesforce. Given HP’s underperformance in PCs and its declining printing business, we have a short position in HP’s credit default swaps.

Figure 2: Dell ships more PC units than HP


Source: Company filings as at April 2016

Public cloud challenges legacy IT vendors: Cloud computing has further disrupted the technology industry. It allows businesses to reduce their systems infrastructure by using public cloud services such as Amazon, Microsoft and Google to manage some IT processes instead. This can significantly reduce costs, and the workload stored in the cloud is expected to increase by 41% over the next five years*. The trend is particularly challenging for traditional providers of servers and storage, such as HP, Lenovo and Intel, partly because the cloud operators buy their hardware direct from manufacturers in Asia.

The migration to the cloud is also damaging the prospects for memory providers, such as Seagate, Western Digital and Micron, which have all posted substantial declines in earnings. The evolution of other technologies, such as flash memory, which are increasingly replacing hard-disk drives, is intensifying the pricing pressure.

The silver lining: Despite the ascendance of the public cloud, institutions will almost certainly continue to host more sensitive data such as medical and financial records within their own clouds, therefore using a hybrid of public and private cloud computing. One company that is well-placed to benefit from this structure is Dell.

After acquiring cloud computing and storage provider EMC for $67bn, Dell will become a top-three player in storage, servers and PCs. This should enable it to provide a one-stop shop for the increasingly popular converged infrastructure of hardware, storage and software used to create private clouds. In addition, the acquisition of EMC gives Dell control of VMWare, a leader in virtualisation software, which is a key enabler of the cloud.

The scale of the combined business and its diversified revenues improve its credit profile. Dell’s ability to reduce costs by up to $3.4bn, generate significant free cash flows to pay down debt and its commitment to achieving investment-grade status in the next 18-24 months are positive signs for the company’s credit instruments. We prefer Dell’s secured investment-grade and unsecured high-yield notes, issued in late May and early June respectively, due to their greater liquidity and relative size compared to the company’s legacy high-yield notes.

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Audra Stundziaite Senior Credit Analyst Audra joined Hermes in 2015 and is a senior credit analyst covering energy and technology sectors. Prior to this, she was an analyst at CDP Capital, a New York-based investment fund that is a subsidiary of Canada-based La Caisse. Before making the move to the buyside, Audra worked at Barclays Capital in New York, where she was an Assistant Vice President in credit research. Audra graduated with a BA from the University of Pennsylvania, with a double major in Economics and International Relations.
Read all articles by Audra Stundziaite

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