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KB Financial Group

KB Financial Group is a financial services holding company headquartered in South Korea. Its activities range from personal and corporate lending to insurance and asset management. Over the past few years, the company has been diversifying its revenue sources by acquiring a non-life insurance company, enhancing its asset management business and developing its lending to small and medium-sized enterprises. It was one of the first conglomerate financial institutions to commit to the Korean Stewardship Code, which launched in December 2016.

Background
KB Financial Group is the result of a 2001 merger between Kookmin Bank and the Housing and Commercial Bank, both of which were former state-owned lenders that were privatised in 1995 and 1997 respectively. Despite no longer being a state-controlled entity, governance has traditionally been weak. In the 2000s, the board was dominated by academics and politicians. By 2014, the company had experienced loan fraud, money laundering, a large-scale leak of customer personal information and infighting between the group chair and the president of KB Kookmin Bank.

Our engagement
We began engaging with the company in 2010, calling for the separation of the CEO and chair at subsidiary KB Kookmin Bank and the establishment of a regular communication channel between the board and shareholders. We questioned the structure of the board and recommended the appointment of financial professionals with the relevant experience and expertise to challenge management. We also suggested tightening the standards expected of the independent directors and chair in terms of experience.

Furthermore, we encouraged the company to set targets to improve its return on equity (RoE), which, at 4%, was barely above the cost of capital. We also suggested the development of a dividend policy with short, medium and long-term payout objectives, as well as a strategy to achieve these targets.

We reviewed the response submitted by the company to the carbon emissions survey of the CDP initiative and voiced concerns about the notable deterioration in the quality of the disclosure. The company’s CDP rating deteriorated from B to D in five years. We therefore recommended more senior level oversight of the group’s climate change strategy, especially with regard to emissions disclosure, and suggested that environmental performance should be integrated in all businesses and be used as a key performance indicator for all its relevant staff.

Changes at the company
Following a tumultuous period of leadership between 2011 and 2014, the company set up a task force to review its corporate governance arrangements. The task force’s key proposals included far-reaching changes to its board nomination process and a commitment to conduct external board assessments on a regular basis. At the same time the company introduced a new process that allows shareholders to propose candidates for election. As a result, a shareholder-nominated independent director was elected in 2015. As part of the reforms, from 2016 onwards, all directors have been evaluated on an annual basis and the lowest-ranking individual has been replaced every year since. In April 2016, we were the first international investor representative to meet the chair of the board. The company launched an annual shareholder roundtable in 2015 and continued to improve in subsequent years, such as encouraging investors to have direct dialogue with its independent directors.

In 2015, the company set a return on equity (RoE) target of 8% for 2018. It aimed to reach this target through organic and acquisitive growth and implementation of a wide-ranging restructuring plan. For the first time, it provided a payout guidance of 20-25% of earnings. By the first quarter of 2017, one year ahead of target, the company had achieved 8.2% RoE. At the 2017 annual shareholders' roundtable, the company committed to achieving a medium-term RoE of 10% by enhancing group returns through organic growth and improved synergy between businesses. The long-term target of a 30% dividend payout is expected to be reached in a shorter time-frame, possibly within the next three years.

Equally encouraging was that the company attended CDP training sessions and reviewed global and local best practices in the financial services industry. It has provided scope 1 and 2 emissions in its CDP climate change survey for each of its key business units, as well as examples of environmental initiatives that help its business partners become more responsible. The company has been expanding its green finance offerings, such as green auto insurance and investing in renewable energy projects with targets to enhance positive and intentional environmental impact. The company’s CDP rating subsequently rose to A- in 2017, and the CEO is now responsible for the environmental performance of the group. Furthermore, employees are evaluated for their contributions to sustainable management every year. Those who have made a significant contribution are awarded by the CEO and given additional points in their performance assessment.

Next Steps
We continue to engage with the company on a range of issues. In particular, we have been encouraging it to improve its management of human capital through better quality dialogue with the trade unions.

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Sales contacts

Paul Voute, Head of European Business Development