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- Boat engines inherently produce pollution, which contributes to ocean acidification, harming some species of sea life and promoting the overabundance of other organisms.
- As a leader in the recreational marine industry, the company is well positioned to develop engine and boat offerings that are more eco-friendly and develop a more explicit green product suite, particularly with regard to electric propulsion innovations.
- Such developments would result in an enhanced reputation for the company, helping to further its position as a brand of choice while also reducing the boat industry’s impact on the marine environment.
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