Hermes Investment Management has announced the appointment of Jacqui Haskins as Head of Marketing and Brand. Reporting into Harriet Steel, Global Head of Business Development, Jacqui will be responsible for the central marketing operations including channel marketing, digital marketing, content and design & production. She will be leading the strategy, execution and evolution of Hermes marketing and brand across EMEA and APAC regions.
With over 20 years of investment management marketing experience, Jacqui joins from The Wisdom Council where she was Head of Marketing and Brand Strategy, advising leading financial services firms on a range of product, digital and client communication challenges. She previously spent 12 years of her career at M&G Investments as Marketing Director, building an international team and transforming what was primarily a UK-centric firm in to one of the top global investment brands. Prior to her tenure at M&G, she held similar roles at Gartmore Investment Management, Sun Life of Canada and Henderson Investors.
Harriet Steel, Global Head of Business Development for Hermes Investment Management, said: “Over her career, Jacqui has demonstrated outstanding execution in delivering integrated campaigns and marketing innovation across international media channels. Her wealth of experience and proven track record of building industry leading investment brands will serve as a great asset to Hermes as we continue our evolution into global markets.”